What is important to the employee?

As an employer, you want to make sure staff stay, and you can only do that if you know what they value in an employer. After all, a good salary is not the only thing employees pay attention to. In this article, we share what employees care about so that employee satisfaction skyrockets and your employees stay!

3 drivers

I'm sure there are hundreds of reasons why employees should work at your organization in particular. But if you ask highly educated professionals, three types of employee motivations emerge that they believe influence their choice of employer (source: TNS NIPO):

• Individual Drives: these are motivations that stem from an individual's personal needs and goals. Examples of individual motivations include the desire to be successful, to receive recognition for accomplishments, to experience personal growth and development, and to have fun.
• Social drives: these are motivations that arise from the interactions between individuals and the social environment in which they find themselves. Examples of social drives include the desire to receive approval and appreciation from others, to meet social norms and expectations, and to maintain positive relationships with others.
• Social motivations: these are motivations that stem from the desire to contribute to society as a whole and to improve the world around us. Examples of social motivations include the desire to help others, to contribute to solving social problems, and to have a positive impact on the world.

Delightful unions with colleagues

Employee drives have come under scrutiny. Those who still think that team spirit does not matter are wrong. In fact, a CBS study shows that employees perceive 11 working conditions as important at their employer. A pleasant working atmosphere is the number one priority, followed by good managers.

Training and development should not be underestimated

Even though nice colleagues and a good salary are important, an important requirement that job seekers also place on their new employer is training and development. A survey by hr practice shows that 83% of employees place a high value on their own development and therefore pay attention to this when selecting an employer. So, do you want to boost employee satisfaction? Then offer development opportunities and make sure every employee can develop the skills they need. This is how you help them grow. This can be done, for example, with an online learning platform.

Tip: With SkillsTown's online learning platform, your employees can take more than 650 different online courses. Find out what an online learning platform can do for your organization.

Work-life balance

The new generation of talents also focuses on a good work-life balance when choosing an employer. Make sure you support them in this with flexible working hours, so they can better coordinate these with their private lives, and offer them tools to work on this balance. At SkillsTown, for example, we have online training courses available to help them with this.

Theory X and Theory Y

In 1960, two theories were described by Douglas McGregor, linking typical beliefs about assumed characteristics of employees to how to motivate them.

For you as an employer, Theory Y is naturally more beneficial, because when employees are open to change and creativity, they help the organization grow. So include these aspects when you are looking for new employees.

Become and remain an attractive employer as well

Also invest in your current employees and be even more attractive to future talents? As an online training provider, we help your organization shape its employee training policy with online training. Schedule a no-obligation demo and discover the possibilities.

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